Products and brands
Aditya Birla Nuvo's agri solutions business, Indo Gulf, manufactures and markets urea, agricultural seeds and agrochemicals. The company enjoys a leadership position in the nitrogenous fertiliser sector, with its strong brand, Birla Shaktiman Urea.
Services offered to dealers and retailers:
The product range includes:
|Birla Shaktiman Urea Gold |
| ||Birla Shaktiman Urea KrishiDev neem coated |
| ||Traded fertilisers:|
| || ||Birla Kirtiman DAP - Di-Ammonium Phosphate (DAP) |
| || ||Birla Kirtiman MOP - Muriate of Potash (MOP) |
| ||Birla Shaktiman seeds - mainly paddy and wheat|
| ||Birla Shaktiman pesticides - mainly butachlor 57 per cent ec, iso proturon 75 per cent wp and phorate 10 per cent cg |
Indo Gulf markets its products in four states — Uttar Pradesh, Bihar, West Bengal and Jharkhand — under the Essential Commodities Act (ECA).
The company's sales and retail distribution network includes:
| ||400 wholesalers |
| ||2,500 'A' category retailers |
| ||12,000 'B and C' category retailers |
| ||33 Shaktiman Krishi Seva Kendras |
| ||70 Shaktiman Krishi Swayam Rozgar Kendras |
| ||Change agents|
Indo Gulf manufactures agri-inputs like fertilisers, seeds, pesticides and micronutrients, under the umbrella brand Birla Shaktiman. The brand Shaktiman is positioned as a premium brand in the market on the pivots of quality and service. Birla Shaktiman's brand equity has been built up over the years by conducting various activities specifically focused on creating economic value for the farming community.