Jaya Shree Textiles
Jaya Shree has emerged as the clear leader in the linen business with 67 per cent share in linen apparels. From a commodity product to a lifestyle icon, from mass production to customised designs, from high cost producer to high value provider - that's the turnaround story of Jaya Shree Textiles.
Jaya Shree Textiles, Aditya Birla Nuvo's textile division, is India’s top linen brand manufacturing company. It is the only integrated linen factory in the country with state-of-the-art facilities equipped with the latest spinning, weaving and finishing system from Switzerland and Italy. A leading player in the domestic linen and worsted yarn segment, the company has significantly revolutionised the Indian textile market by popularising ‘linen’ in India across a wide customer base with its brand Linen Club.
Jaya Shree Textiles has provided the evolving Indian fashion industry with an international edge with its product portfolio containing 100 per cent pure linen sourced from French and Belgium flax. The company also offers other blends with lyocell, silk, rayon and wool cotton. Even at the intricate stages of dyeing and finishing, new techniques are continuously developed to add brighter colours and more innovative textures to the finished product, and topped off by the most delicate finishing technology from Italy. The result: flawless fabric in over 3000 different weaves, textures and blends.
The company offers a wide range of products such as linen fabric, linen yarn, worsted yarn and wool tops. It has a manufacturing facility at Rishra in West Bengal. Jaya Shree Textiles has an international presence spanning six continents, with around 40 per cent of its revenues coming from exports.