Pantaloons, India's premium lifestyle apparel company offers chic and trendy fashion to meet the youth’s ever-changing needs. Pantaloons reflects the ideology of keeping alive the 'newness factor' through fashion apparel and accessories that are visually appealing and fashionably upbeat.
Since its inception, Pantaloons progressed from retailing a mix of brands to its own popular private labels, designed by the in-house design studio. With a sharp focus on bringing the latest in fashion, the design studio combines its prowess in design and aesthetics to present styles that keep the consumer fashionably dressed each season.
Initially positioned as a store catering to the fashion needs of the entire family, Pantaloons has transitioned to a fashion and lifestyle brand with an emphasis on youth and a focus on designs that are inherently in sync with current fashion trends. This compelling combination has helped Pantaloons retain its place on the style radar of every consumer's wardrobe.
Pantaloons stores have an abundance of choices across categories that range from western to Indian wear, formal to party wear and active wear for men, women and kids. To add to the customer's choices that reflect style, attitude, and comfort, Pantaloons has extended its horizons to fashion accessories like fragrances, footwear, handbags, watches, sunglasses and much more. With a chain of 83 fashion stores across 40 cities and towns, Pantaloons is constantly extending its footprint in India.
Pantaloons, previously controlled by the Future Group, has now been taken over by Aditya Birla Nuvo Limited [ABNL]. ABNL is a part of the prestigious Aditya Birla Group, a $40 billion Indian multinational, operating in 36 countries across the globe with over 136,000 employees.
The Aditya Birla Group ranks high in the League of Fortune 500 Corporations of the world with a strong mix of talented and capable personnel comprising of 42 different nationalities, who are credited with anchoring the organisation and scripting one brilliant success story after another.
Backed by the giant conglomerates, ABNL and Future Group, both the entities will work in tandem to derive operational synergies for back-end, supply chain and other crucial value drivers of the business.
Pantaloons wins the “Best Twitter Campaign” award for Wish Wardrobe at Social Media Summit