Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising 1,607 stores, covering 2.2 million sq ft of retail space, and is present in more than 1,500 premium multi-brand stores and 320+ departmental stores.
The company's lifestyle store, The Collective, offers a unique blend of global fashions, international trends and innovative customer services, to customers in Bangalore, Mumbai, Delhi, Pune and Chennai.
Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle, housing the company's in-house and other brands, is the largest chain of stores of its kind in India.
Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India by launching the quintessential British men's luxury clothing and accessories brand Hackett London through a joint venture with the UK firm.
Recently, the company launched Trendin.com, a one-stop shopping destination for the style conscious. As the official online store showcasing the widest range of merchandise from Louis Phillipe, Van Heusen, Allen Solly, Peter England and People, Trendin.com caters to both men and women. With the best talent in the fields of design, manufacturing and product development, Trendin.com brings contemporary, chic, fashion forward sensibility at price points that work with every budget.
Each of the company’s brands has an integrated Design Department, which is constantly at work on innovating designs, concepts and products by incorporating the latest international trends in fashion and clothing styles.
Madura Fashion & Lifestyle, an IT and web-enabled organisation, is the first-ever apparel company to have successfully implemented the ERP SAP system. It is also the first company globally to integrate Retek ERP with SAP ERP.
Always at the cutting edge of fashion and innovation, Madura Fashion & Lifestyle has for over a decade now sourced technology, fabrics and garments globally. Madura Fashion & Lifestyle is a global supplier for premium international brands such as Esprit, S’Oliver, MONOPRIX.
Madura Fashion & Lifestyle harnesses the power of young, driven professionals from the country’s best professional institutes and companies. For years now, empowered and motivated employees have propelled Madura Fashion & Lifestyle towards achieving quality, customer service, design and brand equity comparable to the best worldwide.
Madura Fashion & Lifestyle has ISO-9001-2000 accreditation with periodic internal audits. It's manufacturing division recently became the first apparel manufacturing unit to win one of India's most prestigious quality excellence award, the Ramkrishna Bajaj National Quality award, instituted jointly by the Indian Merchants Chamber and the house of Bajaj.
Madura Fashion & Lifestyle sources only from factories that are compliant with the Factory Act, and each factory is independently audited by the International Textile Services (ITS) and Société Générale de Surveillance (SGS) for international clients such as Louis Philippe, Marks & Spencer and Van Heusen.
Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording a blistering growth rate of over 25 per cent year-on-year.
History and lineage
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe’s largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.