7 November 2006
Adventure travel is more than where you go; it's marinating in the experience of oneness and establishing a connection (almost Zen-like) with nature. It can be exploring a remote island, unearthing the mysteries of lost civilisations, the adrenalin rush of camping in the wilderness or just submitting to the splendours of nature. Irrespective of the "mission," adventure travel is not for the faint-hearted.
Whichever destination you may finally hone in on, SF has the outfits to match your temperament and terrain. Styled with a whole host of rugged elements, SF's newest collections, Cargos and Distressed Denims, are made tough enough to stand up to the rigours of adventure travel. What's more, these latest SF creations are already in stores, encased in trendy traveller's bags. Complementing the seasoned adventure gladiators and rookies, SF brings alive the ethos of adventure in its collection. The result: a collection that defiantly personifies the attitude and the indomitable spirit of an adventurer. For guys, SF offers comfort cargos designed with a strong military influence. SF's camouflage cargos come in shades of khaki, while special military badges with silver and bronze details accentuate its rugged look. Roomy and multifunctional pockets on the cargos have been included in the styling to accentuate its comfy look. The camouflage influence also resonates in the girls' wardrobe. The fabrics are much lighter and the fits are hip hugging, creating a slim line look.
At SF, we are celebrating the passion for the outdoors with gusto with our range of Denims - a traveller's eternal favourite. Clearly, no journey is complete without a pair of jeans. Fresh blue washes remain an important part of the line along with dark blue, raw denim and completely washed look. For the girls, the back patch is replaced with embroidery and printed fabric patches. Available in a variety of fits and styles, the denims come in blue and black stretches, grey and black-blotched denims and broken twill weave. The stylised collection for women also features coloured threads and Swarovski crystal zones.
No matter what the season, adventure travel can be an incredible experience and a welcome relief from the big city blues. It's easy to be smitten by the wanderlust bug if outdoors is your passion. It's diverse, exciting and unpredictable, all at the same time. The rules... Be Game and Be Prepared.
For more details contact Pawandip Singh, Brand Marketing Manager at
pawandip.singh@maduragarments.com