18 December 2006

Style and super stardom walked shoulder-to-shoulder at the Louis Philippe store on Linking Road, Bandra. The occasion: the launch of the Don collection by Louis Philippe, a premium lifestyle brand for men. The collection is inspired by the confidence and flamboyance of the character Don played by Shah Rukh Khan in the movie of the same name.

Present at the event were Don's director Farhan Akhtar; Mr. Ritesh Sidwani, its producer and Mr. Hemchandra Javeri, President, Madura Garments.

The grand opening celebration began amidst Mein Hun Don reverberating in the air. The excitement reached a frenzy as the Badshah of Bollywood entered the store with his usual panache.

As sophisticated as the Don himself, the Louis Philippe styling is a celebration of sophistication. Louis Philippe represents an understated yet bold style statement and sets the bar on what one can expect from a high fashion garment. Styled using the finest fabric and tailored to perfection, Louis Philippe's shirts, trousers and accessories redefine the science of styling.

Launched in 1989, Louis Philippe has been synonymous with premium international fashion for men. This top brand is already a metaphor for class and exclusivity. Underlining its presence with the "Crest", Louis Philippe continues to accentuate the sophistication of the Indian male. Subtle and interesting details and a comfortable fit make Louis Philippe a preferred choice among the discerning male.

Louis Philippe was one of the first brands to introduce international fashion trends, experiment with different weaves in fabrics, offer seasonal collections and launch a portfolio to include trousers, suits, blazers and accessories. Through various innovations in terms of design and fabrics, Louis Philippe has always offered the consumer more value due to its functionality or design. Given the strength of the brand and its history of craftsmanship, it is no surprise that Louis Philippe continues to dominate the higher echelons of the brand sweepstakes in the country.

To accentuate the lifestyle of the discerning male, Louis Philippe today offers consumers an entire range of carefully chosen products suited to every occasion — shirts, trousers, knits, suits, jackets and accessories including neckties, kerchiefs, cufflinks and shoes.

Complementing the customer's shopping experience are the several premium Louis Philippe outlets located in high fashion streets and malls across the country. Each outlet is in a class of its own, having its unique distinctive personality and ambience. The outlets combine two important aspects of retailing — luxurious visual appeal and customer comfort.