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Please use this contact for media enquiries only:
Dr. Pragnya Ram
Group Executive President
Corporate Communications & CSR
Aditya Birla Management
Corporation Private Limited
Tel: 91-22-6652 5000 / 2499 5000
Fax: 91-22-6652 5741/ 42

"World’s Best-Performing Equity Fund"

17 November 2009

Birla Sun Life Tax Relief ‘96” (BSLTR’96”) has been adjudged “the World’s Best-Performing Equity Fund” for the 13-year period ended 30 September 2009, according to Lipper global data. Lipper, a Thomson Reuters company, is the world's leading fund research and analysis organisation. It provides independent insight on global collective investments including mutual funds, retirement funds, hedge funds, fund fees and expenses to the asset management and media communities.

Says  Mr. A Balasubramanian, CEO, BSLMF, "What is heartening though is that, while it was a historical achievement to have won the CNBC TV18 Crisil 'Mutual Fund house of the year' twice in a row, we have of late been recognised at the international platform as well."

Birla Sun Life Tax Relief '96 secured top accolades based on thirteen-year annualised return of 35.33 per cent in Indian Rupee as of 30 September 2009. This recognition is based on the study of 3006 equity funds as per Lipper global fund data, excluding ETF funds and closed ended funds, having a minimum track record of at least 13-year as of September 2009.

Birla Sun Life Asset Management Company
Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between the Aditya Birla Group, a well-known Indian conglomerate and Sun Life Financial Inc, leading international financial services organisation from Canada. The company offers a wide range of investment solutions which include diversified and sector specific equity schemes, fund-of-fund schemes, hybrid and monthly income funds, debt and treasury products and offshore funds. It also provides private wealth management services and real estate advisory services. It is amongst the top five mutual fund houses in India with average Assets Under Management of over Rs. 63,000 crore, as on 31 September 2009. An impressive reach through 115 branches and strong investment performance has helped the company enjoy trust of over 2.2 million investors.

Known for its consistent performance, BSLAMC has received recognition from various institutes of international repute like the CRISIL, ICRA and Lipper. BSLAMC has won three international awards including the best “Onshore Fund House – India” by Asian Investor Magazine and the “Best Asset Management Company, India” by The Asset magazine, Hong Kong for FY 2008-2009. It is the only fund house in India to have won the coveted “Mutual Fund House of the Year” from CNBC TV 18 Crisil twice in a row.

Sun Life Financial Inc.
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide. As of 31 March 2009, the Sun Life Financial group of companies had total assets under management of $375 billion globally.

Aditya Birla Group
A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 130,000 employees, belonging to 30 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation.

Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution and wealth management, securities based lending, insurance broking, private equity and retail broking. In FY 2008-2009, the consolidated revenues of ABFSG from these businesses crossed Rs. 4,763 crore, registering a growth rate of 36 per cent.

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