Madura Garments, the undisputed leader in the apparel business in India, has swept the prestigious Lycra Images Fashion Award 2005 at a glittering function in Mumbai last weekend.
Madura Garments was awarded the title of the Most Admired Apparel Company of the Year for the second consecutive year. Allen Solly won the Most Admired Womenswear Brand and the Most Admired Trouser Brand of the Year for the second year in succession. The title of The Most Admired Brand Professional of the Year was conferred on Hemchandra Javeri, president of the company.
Into its fifth year now, IFA stands tall as the fashion and retail business hallmark. The awards felicitate and honour professionals and brands/companies for excellence in the business of fashion.
Vikram Rao, director, Indian Rayon and Industries Limited, parent company of Madura Garments, says, "I strongly believe that we were able to achieve this success because each and every one of us at Madura Garments have worked together as a team. Having won the Lycra Images Fashion Award consecutively in the past two years is a reaffirmation of the supreme levels to which the brands and the company has reached. I am sure with the continued efforts and support of the team, Madura Garments will not only continue the excellent performance but will also surpass and set standards for the rest of the industry to emulate."
He further affirms, "To us at Madura Garments, the greatest recognition is the consumer's belief in our excellence, unconventionality and fashion ability. It is this confidence bestowed in us and the drive of the team for excellence that has helped expand our business into new categories."
Superbrand Allen Solly has achieved many awards such as the 2002 Images Award for the most admired shirts and trousers brand, 2003 Images Award for the best launch of the year for womens' wear, 2004 Images Award for the most admired trousers brand of the year, 2004 Images Fashion Award and the CMAI Award for the best Womenswear Brand of the Year. This recognition reinforces the fact that Allen Solly as a fashion brand has grown from strength to strength and delivered a consistent performance, which has been recognised by both the consumer and the industry alike.