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PRESS RELEASE
23 March 2007

Madura Garments and Esprit celebrate successful partnership in India

Mr. Heinz Krogner, Chairman and Group CEO, Esprit, visits India to celebrate the success of the partnership with Madura Garments

Madura Garments, a unit of Aditya Birla Nuvo and Esprit, the leading international lifestyle brand today celebrated their successful association in India. Madura Garments and Esprit entered into a partnership in 2005 to target the growing premium retail market in India and have successfully strengthened their brand portfolio in key segments — women segment, premium relaxed clothes segment and accessories.

Esprit has expanded its presence with 10 stores in the country covering Mumbai, Delhi, Chandigarh, Bangalore and Pune. Over the next two years the company plans to roll out many more stores across the country thereby expanding its retail base manifold.

Speaking about Esprit's plans for India, Mr. Heinz Krogner, Chairman and Group CEO, Esprit Global reiterated, "Esprit has a global turnover of around US$ 5 billion in retail value and is present in nearly 44 countries. After experiencing tremendous success in Europe, Asia Pacific and the US, Esprit Holdings Ltd. sees a great future in India. We want to be the first choice for premium clothing for consumers in India who have a discerning eye for quality fashion. We want to be present in every major city of the country to be able to reach out to our target customer."

Mr.Vikram Rao, Director, Aditya Birla Nuvo Ltd. said "Esprit has been the most successful and complete Lifestyle Brand launch in India. As Esprit unfolds its many 'faces of lifestyle', it will go to create an even greater consumer franchise for itself."

Speaking about the brand Mr. Thomas Grote, President, Esprit Global said, "We have sharpened the positioning of each division and have aimed at clearly defining the brand according to the product range, style, raw materials used and price points. Design is a very important factor of our lifestyle concept and we believe that the Indian market for now is one of the most dynamic ones in the world. At Esprit, customers can mix and match from a wide choice of accessories and garments to make personalised style statements, which are unique, distinct, and functional and fit in with the customer's lifestyle."

Commenting on the success of the partnership in India, Mr. Hemchandra Javeri, President, Madura Garments said, "Esprit had the strongest international brand launch in India and is today the best run operation of an international brand in the country. This is an outcome of an effective partnership achieved through Madura Garments' strong efforts and Esprit's support."

As a brand, Esprit provides a fresh look and a new style to its existing variety every month. The brand offers a plethora of choice with the availability of its various collections in all the stores to keep satisfying the needs of its growing customers.

Collections available today in India include The Casual World — for daily and stylish weekend wear, The Collection World — corporate and evening wear, The EDC World — youthful trendy clothes, and The Accessory World — bags, belts, socks, scarves, ties, etc. These are available at all Esprit stores across the country.

Expansion plans
As part of their expansion plans, Esprit will be launching two new divisions, the Kids World Collection and the EDC throughout the country. The EDC will be launched as a new and younger lifestyle brand under Esprit with exclusive stores in various cities.

Kids wear: This is a fast growing product line within the Esprit lifestyle range. The clothes cater to age groups between 2 to 8 years, for both girls and boys in the apparel segment. The look is colourful, sweet, cheerful and very international.

EDC: This is a trendy and youth oriented line within Esprit's five worlds, which caters to the age group between 14 and 22 years. This will now be launched as a brand on its own with a wider range of products and more styles. It is an extremely youthful and fashionable brand, which has a sporty, trendy and fresh look. A kind of trendsetter, it's young and fun product line includes trousers, jeans, sweaters, jackets, coats, tees, tops, dresses, skirts, blouses, blazers, shoes and accessories.

About Madura Garments
Madura Garments is a unit of Aditya Birla Nuvo. A leading Indian apparel and retail company for leading brands such as Louis Philippe, Van Heusen, Allen Solly, Allen Solly's Woman's Wear, Peter England, Byford, Elements and SF Jeans. The company plays a significant role as a preferred global supplier for international brands such as Esprit, Marks & Spencers, Tommy's Hilfiger, Polo, Ralph Lauren and several other discerning buyers. The company has a network of exclusive stores/ department chains and premier multi-brand outlets both within and outside India. Madura Garments also distributes its brands through its own retail outlets Planet Fashion and Trouser Town.

About Esprit
Esprit is an international youthful lifestyle brand, which offers stylish fashion and brings originality and style to life. Esprit has a global turnover of around US$ 5 Billion in retail value and is present in nearly 44 countries. Founded in 1968 in San Francisco, USA, today Esprit offers various product lines targeting women, men's and kids' apparel, bodywear, sportswear, shoes, accessories and other licensed products, including time wear, jewelry, fragrance, bed and bath, etc. The Esprit group operates in approximately 640 directly managed retail outlets and has over 12,000 wholesale outlets internationally.

After experiencing tremendous success in Europe, Asia Pacific and the US, Esprit Holdings Ltd. sees a great future in emerging markets like China and India. It already has a No.1 rank in China with retail outlets.

For further information, please contact:
Janet Arole
email: janetarole@adityabirla.com

 

 
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